Tuesday, May 1, 2012

Is the Sun Setting on Solar in New Jersey...

...or maybe even the whole world.

Internationally and here at home, Solar is going through a growth crisis.  As with many rushes Solar had a boom and now the honeymoon seems to be over.  Is the industry going to collapse leaving thousands unemployed?  No.

Gold, oil, the industrial revolution, the rush for internet and computerization all had periods of rapid growth and slowdowns as the resources dwindled and the strongest survived to dominate.  Then if you were in the middle or at the bottom and were lucky the trickle down effect kicked in creating capital balance and supporting continued commerce.

We are all finding our place in the new economics and if we choose to persist and follow that rainbow there is a pot of gold.  I have said it before, renewables are a part of a 100 year wave for energy and clean energy is the maturing of that trend.

So that was all good and philosophical.  How do we make it real.  For starters we need to know what the market is doing and we need to figure out where we fit in.  Are we are going to follow failing trends, make our own way or wait and see, so that we can jump on the next feeding frenzy.

Not everyone can be a nationwide integrator or an international utility scale developer or get a 500 million dollar loan guarantee and succeed.  It may be advantageous to fold into a larger company or to sell goods to the market.  It's also important not to be confined to one source of renewable energy development.  Lastly I think it's important to remember the real value of what we're doing.  Is it just to make a dollar or are we really trying to make a difference?  I think the latter grows a stronger economic tree in the long run.

by
Rene Reyes, COO Alquimi Solar and President of Alquimi Innovations

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